By Rachel Shulick

So you’ve established an online presence by creating a website, loaded it with interesting, industry relevant content, and planning out which social media sites to use and how; congratulations! You’ve taken a very important first step in taking your company online.

But we’re far from done.
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In his article, 12 Ways to Screw up a Virtual First Impression Paul Castain, a business owner, sales trainer and writer, says that one of the 12 cardinal sins in social media is “Too much duplication of your message across the platforms. As someone who participates actively on the Big 3 (Twitter, LinkedIn, Facebook) I know that I need to bring my content to each, but if all I am doing is sending the same stuff to 3 places and you follow me in all 3 places, doesn’t that sort of punish you?”

With so many different social media platforms available for companies to choose from, it is important to focus your message and decide on goals for each of the different platforms that you choose to use.
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