Karen Monfre, CPA/ABV, ASA, CFF of WCF Advisors LLC, a subsidiary of Wipfli LLP, will speak to inventors and product development specialists regarding the valuation of new technology and how to secure funding for product development. 
With registration for the 2012 Ideas to Profits Conference under way, I wanted to introduce our speakers. FIrst, I am pleased to announce that Karen Monfre will present two workshops at the Ideas to Profits conference, which will be held April 19-20 in Green Bay, Wisconsin. 

The first is “Valuation of New Technology: connecting development decisions and market value.” Offered in the "Invention Development" focus area, this workshop will help inventors and innovative product developers within companies understand how to establish the potential value of a new product idea. Knowing the value of a new technology enables developers to make informed decisions about how much time and money to invest in the idea. As a certified public accountant accredited in business valuations and certified in financial forensics, Monfre regularly provides valuation assistance for new technologies. 

The second breakout session that Monfre will present is part of the "Funding Soltions" focus area. It is titled, "Funding New Developments: investor equity options and availability." For conference attendees seeking angel capital or other investment equity, this session will detail what possibilities exist and how to optimize your appeal to investors. 

Monfre  has spent more than 20 years assisting clients in acquiring a business or in the sale of their closely held business. Her time is spent exclusively doing business sell-side brokerage, buy- side brokerage, transaction support, valuation, litigation support, and related engagements. Valuing technology is part of this process. She is also accredited by the American Society of Appraisers as a senior appraiser. Karen has been working exclusively in the valuation, corporate finance, and litigation support field since 1994. Wipfli reports that Monfre is highly sought after for her experience and forthright consultation services. Click here to see Monfre's complete bio online.

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By Rachel Shulick

So you’ve established an online presence by creating a website, loaded it with interesting, industry relevant content, and planning out which social media sites to use and how; congratulations! You’ve taken a very important first step in taking your company online.

But we’re far from done.
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In his article, 12 Ways to Screw up a Virtual First Impression Paul Castain, a business owner, sales trainer and writer, says that one of the 12 cardinal sins in social media is “Too much duplication of your message across the platforms. As someone who participates actively on the Big 3 (Twitter, LinkedIn, Facebook) I know that I need to bring my content to each, but if all I am doing is sending the same stuff to 3 places and you follow me in all 3 places, doesn’t that sort of punish you?”

With so many different social media platforms available for companies to choose from, it is important to focus your message and decide on goals for each of the different platforms that you choose to use.
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Do you ever have those moments where you find yourself really excited to attend a class or seminar to learn about something new? And then, you arrive and the presenter seems be speaking a foreign language and you realize that you are in over your head? The Ideas to Profits Conference connects you with clear, personable invention development experts.

For example, Joe Miotke, Partner at DeWitt Ross & Stevens and Wisconsin’s first patent broker will deliver cutting-edge news on ways to profit from patents.

To get a glimpse at the history and current complexities of patents, take a look at this infographic from BusinessInsurance.org.
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aka Why you should use Social Media to your advantage.                                     By Rachel Shulick
 
Social media websites can be the best or worse advocate for your business or corporation. Take for instance, a lack of a social media/online presence for your company. You may think that it doesn’t matter for your business. You may just be right about that. But in today’s ever increasing digital marketplace, are you missing out on new customers? Let’s think it through.

The verb ‘google’ was added to the Oxford English and Merriam-Webster Collegiate dictionaries in mid-2006. The American Dialect Society named it ‘the most useful’ word in 2002. How is it used? Want to find the nearest bicycle retailer? Google it, and get not only a list, but directions and reviews. Want to know the definition of chiropractic? Google it! [You may be surprised to learn that it’s not only about the spine.] Want to find someone to develop a prototype for your new invention? GOOGLE IT!!!
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