By Rachel Shulick

So you’ve established an online presence by creating a website, loaded it with interesting, industry relevant content, and planning out which social media sites to use and how; congratulations! You’ve taken a very important first step in taking your company online.

But we’re far from done.
Add Comment
 
 
In his article, 12 Ways to Screw up a Virtual First Impression Paul Castain, a business owner, sales trainer and writer, says that one of the 12 cardinal sins in social media is “Too much duplication of your message across the platforms. As someone who participates actively on the Big 3 (Twitter, LinkedIn, Facebook) I know that I need to bring my content to each, but if all I am doing is sending the same stuff to 3 places and you follow me in all 3 places, doesn’t that sort of punish you?”

With so many different social media platforms available for companies to choose from, it is important to focus your message and decide on goals for each of the different platforms that you choose to use.
Add Comment
 
 
Do you ever have those moments where you find yourself really excited to attend a class or seminar to learn about something new? And then, you arrive and the presenter seems be speaking a foreign language and you realize that you are in over your head? The Ideas to Profits Conference connects you with clear, personable invention development experts.

For example, Joe Miotke, Partner at DeWitt Ross & Stevens and Wisconsin’s first patent broker will deliver cutting-edge news on ways to profit from patents.

To get a glimpse at the history and current complexities of patents, take a look at this infographic from BusinessInsurance.org.
Add Comment
 
 
aka Why you should use Social Media to your advantage.                                     By Rachel Shulick
 
Social media websites can be the best or worse advocate for your business or corporation. Take for instance, a lack of a social media/online presence for your company. You may think that it doesn’t matter for your business. You may just be right about that. But in today’s ever increasing digital marketplace, are you missing out on new customers? Let’s think it through.

The verb ‘google’ was added to the Oxford English and Merriam-Webster Collegiate dictionaries in mid-2006. The American Dialect Society named it ‘the most useful’ word in 2002. How is it used? Want to find the nearest bicycle retailer? Google it, and get not only a list, but directions and reviews. Want to know the definition of chiropractic? Google it! [You may be surprised to learn that it’s not only about the spine.] Want to find someone to develop a prototype for your new invention? GOOGLE IT!!!
Add Comment