By Rachel Shulick

So you’ve established an online presence by creating a website, loaded it with interesting, industry relevant content, and planning out which social media sites to use and how; congratulations! You’ve taken a very important first step in taking your company online.

But we’re far from done.
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In his article, 12 Ways to Screw up a Virtual First Impression Paul Castain, a business owner, sales trainer and writer, says that one of the 12 cardinal sins in social media is “Too much duplication of your message across the platforms. As someone who participates actively on the Big 3 (Twitter, LinkedIn, Facebook) I know that I need to bring my content to each, but if all I am doing is sending the same stuff to 3 places and you follow me in all 3 places, doesn’t that sort of punish you?”

With so many different social media platforms available for companies to choose from, it is important to focus your message and decide on goals for each of the different platforms that you choose to use.
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aka Why you should use Social Media to your advantage.                                     By Rachel Shulick
 
Social media websites can be the best or worse advocate for your business or corporation. Take for instance, a lack of a social media/online presence for your company. You may think that it doesn’t matter for your business. You may just be right about that. But in today’s ever increasing digital marketplace, are you missing out on new customers? Let’s think it through.

The verb ‘google’ was added to the Oxford English and Merriam-Webster Collegiate dictionaries in mid-2006. The American Dialect Society named it ‘the most useful’ word in 2002. How is it used? Want to find the nearest bicycle retailer? Google it, and get not only a list, but directions and reviews. Want to know the definition of chiropractic? Google it! [You may be surprised to learn that it’s not only about the spine.] Want to find someone to develop a prototype for your new invention? GOOGLE IT!!!
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