By Rachel Shulick

So you’ve established an online presence by creating a website, loaded it with interesting, industry relevant content, and planning out which social media sites to use and how; congratulations! You’ve taken a very important first step in taking your company online.

But we’re far from done.

A while back we talked about search engine optimization, and I quoted one of my favorite authors, Wayne Breitbarth. He said “if I search for your company and you are not there, it must mean you are not open for business. Case closed!” Well, what if a potential client searches for your company, and your website pops up, but is hard to navigate or unappealing?! Isn’t that almost as bad as not having a website at all?

One of the most important parts of designing anything is the feedback and evaluation stage. Not sure how to go about testing your website? Check out this great article by Jacob Gube, on Mashable.com, which provides great resources for entrepreneurs and business owners who are in the market for testing tools to determine if their website is “user-friendly.”

22 Essential Tools for Testing your Website’s Usability