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Building Brand Awareness in New Markets through Viral Marketing -
Milissa Rick, Director of Marketing for Commercial Business, Spacesaver Corporation. Learn how a B2B manufacturing company generated 200 leads and 250,000 new site visits within 3 months through a viral national contest that cost a tenth of what a typical marketing campaign would cost. Hear the success story of how building brand awareness shortens the sales cycle and take away actionable ideas and a checklist for implementation. 

Harnessing Market Research for Competitiveness - Marie Mansheim, Senior Growth Specialist, Wisconsin Manufacturing Extension Partnership. Understand how to appeal to your client or prospect when your competitor is also working to secure their interest. Equip your sales team with the right message to help them win deals. Create a sustainable competitive advantage by monitoring and understanding competitors' activities, and learn how to protect your business with counter-intelligence. 

Strengthening Your Web Presence: using the Web to grow your business - Don Muehlbauer, Founder and CEO, techworks. Competing online is about search engine optimization and so much more. Understanding the key components of a website in terms of function and appeal will empower you to work with a developer to get a site that serves the unique needs of your company. Integrate knowledge of the latest web technology into your marketing strategy to achieve greater success.

Exit Strategies and Growth through Acquisition - Ronald "Bud" Gayhart, Director Center for Innovation and Business Development, University of Wisconsin-Whitewater. For Baby Boomers and others seeking a profitable exit strategy, learn how to plan now for a friendly future. Likewise, consider how to grow your business beyond the organic model by acquiring a complementary company. Explore strategies for expansion and transition with an experienced mergers and acquisitions consultant. 

Open Innovation Panel Discussion - Deb Hess, Director, Minnesota Inventors Congress, moderator.  Open innovation, according to Henry Chesbrough, is "the new imperative for creating and profiting from technology." Learn from inventors and business owners who have participated in open innovation to see if it is right for your company or invention.

Marketing session to be announced